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About Us

About Us

About Us - Strass Media

ABOUT US


STRASS MEDIA SDN BHD “SMSB” was established and incorporated in the year 2002. Since then, we have built a strong reputation in our business for providing impactful Out of Home media solutions to leading advertisers in Malaysia. With a proven track record, Strass Media has grown to become one of the major names in offering highly effective media spaces for brand owners.

  • In October 2010, we were ranked one of the Top 10 Out-Of-Home companies in Malaysia, that come to mind when client-marketers need to stand out in the crowd.
  • In December 2013, once again SMSB has been voted as one of the Top 10 Out-Of-Home Media. SMSB is marketers’ favorite media company in targeting specific groups which include females, parents, male and female luxury product buyers.
Source: A+M (Advertising and Marketing Malaysia Magazine)
About Us
Mission & Vision (Strass)

Mission Icon OUR MISSION

At Strass Media Sdn Bhd, we turn high-traffic malls, busy motorist routes, and vibrant pedestrian zones into powerful advertising destinations. Creating bold, high-impact media experiences that capture attention, amplify brand visibility, and inspire real-world engagement.

Vision Icon OUR VISION

To redefine the future of out-of-home media by becoming Malaysia's most trusted and innovative media owner. Set benchmark in both static and digital mall advertising through bold ideas, smart technology, and strategic placements in the heart of urban life.

OUR PARTNERS

Our ability and potential to excel has gained the trust, support and recognition from various shopping mall owners, thus granting Exclusive Advertising Concession to SMSB. Our business partners are;

In addition, SMSB had established its presence in the outdoor advertising industry in several strategic locations in Klang Valley, Penang, Johor and other market centers.

OUR CLIENTELES

Strategic Goals
Company Image

Expand Strategic Mall Presence

Grow our footprint across premium malls and high-traffic pedestrian zones nationwide to increase brand exposure opportunities for our clients.

Enhance Digital Media Capabilities

Integrate cutting-edge display technologies and data-driven content strategies to offer dynamic, targeted, and interactive advertising solutions.

Foster Long-Term Partnerships

Build lasting relationships with advertisers, mall operators, and agencies through consistent service, transparency, and performance-driven results.

Exceptional After-Sales Support

Offer a full-service support framework designed to help clients understand their results, explore new opportunities, and refine their advertising approach. Our goal is to build long-term success, not just complete a campaign.

WHY SMSB?

  1. Proven local OOH Specialist with a strong track record.

    • We have built a long-term reputation in the Out-of-Home advertising space in Malaysia over 20 + years and worked with brands across industries such as banking, lifestyle, F&B, automotive, tech & others.
  2. Extensive Mall Advertising footprint with high-impact locations, garnering better reach
  3. Widespread In-Mall Network, offering both traditional and digital placements, apart from strategic OOH formats
  4. Diverse formats to fit campaign goals.
  5. One-Stop OOH Advertising Support.

Strass Media maximizes reach and effectiveness for advertisers by:

  • Leveraging premium, high-footfall locations in malls and city outdoor spaces.
  • Offering a wide variety of ad formats that capture attention in multiple contexts.
  • Reinforcing brand messages through repeated, unavoidable exposure.
  • Providing campaign planning support and leveraging local market knowledge.
  • Tapping into the broad-reach strengths of OOH media that complement other marketing channels.

Together, these elements help advertisers get the most visibility and memorability from their ads across Malaysia’s urban consumer touchpoints.

Strass Media Sdn Bhd brings several specialised areas of expertise to the advertising industry that help brands execute effective mall and outdoor campaigns nationwide. These strengths come from decades of operating as a media concessionaire and focusing on Out-of-Home (OOH) advertising in Malaysia.

  1. Deep OOH & Mall Advertising Knowledge, particularly in mall environments and urban outdoor locations.
  2. Strategic Location Planning based on maximising advertising reach.
  3. Creative Format Expertise based on planning skills that enhance visibility and engagement.
  4. Media Planning & Client Consultation tailored to campaign goals.
  5. Integration and alignment of outdoor/mall advertising with broader marketing goals to help brands achieve coherent and impactful campaigns across channels.
  6. Operational & Execution Expertise, ensuring timely deliveries.

  1. Premium Mall Environments (High Purchase Intent)
  2. Strong Outdoor Presence in Urban Areas
  3. Unavoidable & 24/7 Visibility, Increased frequency & brand recall
  4. Strategic Location & Placement Expertise
  5. Wide Variety of Advertising Formats

    • Digital Screens
    • Lightboxes
    • Wall façade banners
    • Wallscapes
    • Outdoor Billboards and Overhead bridge Panels
    • Pillar lightboxes
    • Boomgates
    • Ambient display
    • Escalator / Lift Wraps etc.
  6. End-to-End Campaign Support

    • From media planning and site recommendation to installation and execution, Strass Media provides operational support.
  7. Strong Complement to Digital Campaigns

    • Together, these benefits help brands achieve greater reach, stronger brand recall, and higher campaign impact across Malaysia

CONTACT US

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